Marina Cruz
graphic designer, London Info / Contact
02. Rough Cut – Branding a conceptual online film streaming subscription company to rival the likes of Netflix, Now TV & other streaming giants with twist. 03. Tasked to create and brand a conceptual online film streaming subscription company, in order to fully comprehend how branding & its visual identity can wholesomely communicate their purpose. From purpose to service to its branding, the aim of the project was 
to better educate us as designers the vast depth 
of branding and the effect it can create on a brand. Rough Cut is a brand that prides itself as not only 
a place for film lovers but also for film-makers to thrive; hence its connotations with being ‘Rough Cuts’, as the rough cut of a film is perhaps its rawest form - its start. Branding, Logo, Print
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